Wednesday, August 15, 2012

The Kids’ Healthy Mouths Campaign

By Fay Donohue and Ralph Fuccillo 

Every child deserves a healthy smile. That’s why DentaQuest is delighted to share a first look at the new Kids' Healthy Mouths campaign. DentaQuest is a partner in this exciting, new campaign developed by the Ad Council and the Partnership for Healthy Mouths, Healthy Lives, leading organizations in the field of oral health. 

(Video link:

The Kids’ Healthy Mouths campaign aims to educate parents and caregivers about how to improve oral health in children up to age 12 through simple, preventive strategies. Using entertaining public service announcements, the campaign highlights that it takes just two minutes of brushing twice a day to keep mouths healthy and help prevent severe tooth pain. 

With a focus on low-income and minority parents and caregivers, the Kids’ Healthy Mouths campaign offers 14 fun, two-minute videos their kids can watch while brushing, along with practical information about oral health. 

Accompanying the PSAs are 15-, 30-, and 60-second television spots, like the one above, as well as print advertising, all of which will be promoted via a wide range of media outlets.

Dental decay is the most common chronic disease of childhood. DentaQuest is driven by a mission to improve the oral health of all. Our vision is a nation free of dental disease, where no child suffers from the pain of tooth decay and where every person has access to quality dental care. 

Above is a sneak preview of the PSAs and 2-minute videos; we also encourage you to take a look at the Kids’ Healthy Mouths media materials.

We hope you will support this effort by sharing our news and these materials with your clients, friends, and colleagues.